Flavors Chromocell’s core competency is in discovering and developing Flavor Promoters™ to enhance or reduce aroma and taste sensations. Leveraging our pioneering Chromovert® technology, we put human biology to work and use natural cells expressing native human taste receptors to discover novel flavor substances, with a focus on natural compounds. Strong extraction and separation capabilities enable us to effectively isolate substances from edible, globally sourced materials and build proprietary discovery libraries. Our comprehensive flavor efforts cover compound library development, identification of human flavor receptors, flavor receptor-based assay development, high-throughput cell-based screening, sensorial validation and optimization of hits for commercial viability as flavor ingredients. Just as music is a combination of tones from various instruments, flavor is made up of more than just one molecule. Flavor results from a concert of taste, aroma and mouth feel sensations. And just like the various ways an audience will interpret music, flavor will mean different things to different people - acceptance, liking, pleasure, indulgence, palatability or refreshment. Above all, though, the purpose of flavor is to provide individuals with an improved feeling of contentment and help them stay healthy in ways such as eating fewer calories or consuming less salt with no trade off in taste or aroma. Our ultimate goal is to enable a pleasing sensation for consumers that will leave them with an improved overall state of well-being.
Functional ingredients improve the state of health & well being and reduce the risk of disease, thus playing a critical role in improving public health. The steadily growing functional ingredient market consists of a number of key segments including dietary/nutritional supplements (nutraceuticals), functional foods and cosmeceuticals (functional personal care products). The foundation of Chromocell’s growing competence in this attractive area is our unique high performance cell screening capabilities leveraging Chromovert technology and our natural discovery library. Leveraging these technical assets synergistically with our therapeutics and flavor know-how enables both the identification of new health-promoting ingredients and Flavor Promoters™ to reduce or eliminate off-flavor issues of functional ingredients.